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Social Media Apprentice  // Posts tagged as "Social Media Apprentice"

01 May iMADdu Blog | Comments Off

Measuring the Intangible: ROI and Social Media Metrics….Cheryl Cordingley

Measuring the Intangible: ROI and Social Media Metrics….Cheryl Cordingley

Setting goals and outlining strategies for companies is just the beginning for a social media apprentice. One of the more challenging questions in the social media realm today has to do with measuring outcomes. ROI, return on investment, measures how much a company gets out of a marketing campaign. The challenge comes when the boss, […]

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25 Mar iMADdu Blog | Comments Off

The Social Media Apprentice: A Creatively Analytical Mind…Cheryl Cordingley

The Social Media Apprentice: A Creatively Analytical Mind…Cheryl Cordingley

The duties of a social media apprentice can vary depending on the company. If the company does not already have a social media presence, the apprentice can establish a social media strategy to meet the company’s goals. S/he would establish specific tactics to produce the desired outcome for the company. For example, if a company […]

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