On Friday, I was talking to the associate at a chocolate company. She was telling me how marketing and advertising works at her business. I thought the way marketing works in general really applied to making a difference. For each target audience, she said the team really tries to hone in on what each audience […]
At my previous job I handled branding and marketing projects for a small company. As a senior in High School I had no credentials that made me fit for that job… but I did have an internship experience! I can’t stress enough how important it is for striving students to apply themselves in internships/apprenticeships/mentorships before […]
Teaching business and marketing to high school students is something I really enjoy. However, there are times when I regret that I can’t offer the students more of a “real life” experience. When my friend started telling me about her apprenticeship experience at iMADdu and the organization’s desire to reach out to high school students interested […]
We all get emails from organizations, companies, and businesses, however we don’t always open these emails. Without a hook, there is no reason for us to open up these emails. First impressions are imperative – after the first and maybe a few emails following, if there is no hook the email marketing is both a […]
At George Mason University, I am in the student organizations called, American Marketing Association. The group is compiled of students who are interested in gaining more experience and skills in the marketing area. The majority of the students are marketing majors, but there are a few that are pursuing different majors. I have been a […]
This week, I had many tasks to complete, which mainly focused on social media. I was given a task to optimize Google Plus posting for 3 companies. Although Google Plus is not a popular social networking service at this moment, I believe that someday, it might become a big platform as Facebook and LinkedIn. As […]
My name is Yuta. This will be my first blog entry as many more to come. I just started at iMADdu as the Director of Marketing this week and one of my tasks is to write 3 blogs about what I have learned so far. Even though it has been only a week, I have […]
During my time at iMADdu, I have been put in various placement businesses. Throughout those placements, I have learned a lot of different strategies for the marketing world. Newsletters, flyers, social media, etc. are all common and effective strategies each business used to promote their business. Because social media is such a popular marketing strategy, […]
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