On Friday, I was talking to the associate at a chocolate company. She was telling me how marketing and advertising works at her business. I thought the way marketing works in general really applied to making a difference. For each target audience, she said the team really tries to hone in on what each audience likes and what their values are in order to create a plan that will hopefully create a high return on profit. I think this idea relates to making a difference on multiple levels.
To make a difference on a more personal level with a specific person, I think you need to really understand his or her values, or at least have a general idea of who that person is. I realized how often people do not do this very crucial gesture after my conversation. I’m more cognizant of the words I say because I genuinely want to make a difference. Everything I say to convince people or to at least allow them to be more open minded about my values is sort of like marketing because I am selling them an idea. Now when people ask me why I am vegan, I always ask them first, what do you think veganism consist of to get a better idea of how I should introduce why I chose this route and have a better chance of people respecting my decision.