There are some aspects of a business where being creative is the furthest thing you want to be. For example, in any type of financial aspects of business, you want to follow the rules, go by the book, and make sure all your ducks are in a row. However, there are other aspects where creativity is necessary. For example, a business name has to be catchy and stand out to people. Business names often have some type of personal meaning and a great story behind the name. Business cards are another way to get creative. If you are networking, this is often the first thing people see regarding your business, you probably want it to stand out. Creativity can go a long way on your company website as well. You don’t want to get too creative to the point where it no longer looks professional, but some creativity in the colors, graphics and layout used can really help. All in all, creativity is great when it comes to being an entrepreneur, as long as it is used in the right way.