Social media constantly makes a difference. It all comes doing to community. Whether you are an organized nonprofit helping bring clean water to rural villages in developing countries, or an informal group of people all trying to lose weight, social media provides connections to people like you.
Social media takes some of the luck out of building a community of people with similar goals. You can search for people who mention any term, from “World Peace” to “Bret Michaels” and discuss whatever is on your mind.
This can be very helpful for organizations trying to raise money or resources for a charitable cause, or even businesses with a mission to help the community. In these cases, social media works as a tool for the non-virtual. That is, an real organization or company utilizing the community-building aspects of social media.
I’ve seen social media make a difference in people’s live by connecting them to others struggling with the same problems, such as staying physically fit. In this case, the community arrises organically, from several individuals expressing their own struggles and motivating eachother. It can also have an immense impact on those who may not typically express their struggles to others face-to-face. Introverts can find comfort on social media, despite the “social” aspect of it.
Communities, however they form, and whatever form they take, make a difference. People sharing similar hopes, dreams, and problems, inevitably encourage eachother to do what is right. Maybe I’ve been kicking this dead horse and breaking my toes, but I’ll kick it once more: Social media is about people.