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iMADdu means…by Cheryl Cordingley

21 Oct iMADdu Blog | Comments Off
iMADdu means…by Cheryl Cordingley

What does iMADdu mean to me?

One thing that caused iMADdu to stick in my mind was the name. During my soul-searching in college, a common abstract theme in my goals was that I wanted to make a difference. I wanted to make a difference on campus with my involvement in student organizations, I wanted to make a difference in the world by understanding the sociology of cultures around me, I wanted to make a difference in the lives of others by showing them what they can accomplish.

iMADdu is not just about making a difference to others, but also to yourself. To me iMADdu offers a unique way to do this. By bringing people together and creating hopefully symbiotic relationships, I feel that my influence can provide more than direct results. In this way, I, through iMADdu, make even more of a difference than if I were to help any one of these individuals or businesses myself.

iMADdu is not about finding your destiny, it is about discovering yourself, how you work, what you like, as well as what you do not like. I have long acted with the opinion that a failure will teach you more about yourself than a success. Thus, when I discover something I cannot do (yet) or a limit of mine, I will make a note of it, get help if needed and move on with whatever project need to get done. When working in set construction, it was important for me to know my limits (I cannot physically run a standard sheet of plywood through a tablesaw by myself), and I quickly got over my hesitancy in asking for help. The same applies to when I discover something I do not enjoy doing: I will complete the task, while keeping in mind not to sign myself up for the same thing in the future.

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